OU Medicine

The Amazing Human Body

In 2014, we evolved and expanded on the approach we implemented in 2013. We kept the tagline developed for the 2013 campaign – “Oklahoma is Alive and Well” – and pushed the idea further to include a deeper philosophy pertaining to “the amazing human body.” The spots took on a smarter tone, explaining the unique perspective OU Medicine physicians hold as Oklahoma’s expert doctors, while also promoting the hospital as Oklahoma’s comprehensive health campus.

Broadcast Work