Go Get It
“It’s your degree. Go get it,” proclaims the tagline of OU Outreach’s onset television campaign. It’s a simple message with a hard-to-miss point: The degree you want is out there to be had, and all you have to do is enroll. We showed real people and endorsements from actual OU Outreach students in a branding-focused effort that substantially increased enrollment. This strategy was used for more than two years.