RibCrib

Wings, Burgers & Beer

For RibCrib’s fall 2014 campaign, we developed seven new videos for social media, digital pre-roll and TV. Social media, particularly Facebook’s new video advertising option, played a huge role in sharing the videos with customers, successfully introducing and generating excitement for the limited-time-only burgers, wing sauces and endless wings. Maintaining a consistent feel throughout each video was very important to the campaign, so we focused each video on an individual item.

Broadcast Work