RibCrib

Logo

As part of a larger brand overhaul, we developed a tagline – “Keep it Saucy” – and a new logo for this regional barbecue restaurant chain. The logo was developed with a “less is more” approach and incorporates the tagline into the design. The type treatment can be isolated for an alternate logo version, and the other elements are used throughout RibCrib’s branding.

 

Identity Work