As a longtime partner of the Oklahoma Department of Commerce, we know the brand intimately. We approach its social media with three primary goals in mind: to connect with businesses and their stockholders, equip Oklahomans to better advocate for our state, and attract attention from decision-makers in other states. Each of these demographics is unique, requiring custom content and targeting – which opens up interesting advertising options. For example, we used LinkedIn inbox ads to serve custom messages to C-level executives in specific industries, located in specific states, working at companies of a specific size.
The department’s account continues to grow. In a 10-month span, we launched its Facebook page and grew it to more than 9,000 fans; now, it has nearly 20,000. We reach 300,000 people each month, with about 6,000 individuals engaging.