As a longtime partner of the Oklahoma Department of Commerce, we know the brand intimately. We approach its social media with three primary goals in mind: to connect with businesses and their stockholders, equip Oklahomans to better advocate for our state, and attract attention from decision-makers in other states.  Each of these demographics is unique, requiring custom content and targeting – which opens up interesting advertising options. For example, we used LinkedIn inbox ads to serve custom messages to C-level executives in specific industries, located in specific states, working at companies of a specific size.  

The department’s account continues to grow. In a 10-month span, we launched its Facebook page and grew it to more than 9,000 fans; now, it has nearly 20,000. We reach 300,000 people each month, with about 6,000 individuals engaging.

STATS

6K
Monthly Engaged Facebook Users
20K
Facebook Fans Added
3M
Oklahomans Reached

Facebook

Twitter

Social Media Work