Kirkpatrick Bank
Name Change and Spirit Campaign
In 2004, American Bank approached us with the task of renaming and rebranding the Bank to give it unique visibility in the marketplace and reinforce its position as a long-standing, community-focused bank.
Owned by the Kirkpatrick family, leading philanthropists responsible for much of Oklahoma City’s cultural landscape, we looked to their legacy of giving and philosophy of business for inspiration. Ultimately, we
recommended the name be changed to Kirkpatrick Bank and set about completely rebranding the Bank with print, web, outdoor, television, public relations, direct mail and business collateral.
To launch the new name and spirit of the Bank, Staplegun created a campaign that celebrated community and the ongoing pursuit of achievement entitled The Spirit of a Champion. The 12-month campaign featured a local athlete, champions in their respected field, for each month of the year. From bull riding to swimming, tennis to triathlon, fencing to equestrian, the highlighted athletes exemplified the dedication and quality of service that you will receive from Kirkpatrick Bank.
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Oklahoma Creativity Project
Branding Launch and Website Campaign
Non-profit work is a passion for Staplegun because it allows us the opportunity to do what we love to do - in service of others.
In 2006, the Kirkpatrick Foundation approached us with an opportunity to establish Oklahoma as a world renowned center of creativity and innovation in commerce, culture, and education. The Project would require statewide collaboration and would enable all Oklahomans to discover, nurture, and celebrate individual
creativity.
We began the process by defining and developing the mark that would represent the endeavor. From there, we carefully planned out the launch and the collateral needed to make it a success.
For the Oklahoma Creativity Project, we created print, banners, promotional materials, television, event installations, signage, guerilla marketing events, presentation materials and an Oklahoma-centric web community and platform where individuals from around the world could connect with other like-minded individuals.
The official Project launch, in early 2008, was an enormous success.
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DELL Computers
Global and Local Business
As an industry giant, Dell must conduct business on two levels: global and local. Dell opened the Oklahoma City campus in May 2000 with the intention of employing more than 1500 Oklahoma CIty residents and an additional 500 coming from other Dell sites around the world. While very successful in the launch of the new site, Dell was burdened by an existing perception that the site was simply a "call center" and a very stale and structured environment to work in. They also found that they were not able to hire Oklahoman's best and brightest simply on name recognition alone, as the economy in the Oklahoma City area was growing at a record pace, creating a fierce competition between larger employers.
The Oklahoma City Dell site approached Staplegun in early 2007 with the initiative of creating an internal brand that would focus on the current employee perception of Dell, while in tandem create a public knowledge that Dell is indeed a great place to work and an entity dedicated to giving back to the community, and most of all was THE place to work in Oklahoma City.
The first Staplegun initiative was to create an identity. The identity that was born: "D-life: Career and Living Converge at Dell." This message had an immediate impact on the Dell site. Employees not only understood the message, but they rallied behind it. They embraced a new culture and ran with it.
Staplegun continues to work with Dell in every aspect of D-life. We create exterior building designs that can be seen from the intersection of I-44 and I-40 that include recruitment messages, career fairs, employee spotlight campaign, community advertising, photography, interior site design, outdoor billboard design, print advertising and will be doing a Dell video in early 2009.
The D-Life campaign success has been documented on numerous occasions and has continued to grow into a major part of the Dell brand positioning, evolving into a multi-site initiative around the globe.
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Delta Dental
Business to Business
The opportunity to work with Delta Dental of Oklahoma, a non-profit dental insurance agency, presented itself in 2006. Delta had other agency representation at the time, but wanted a fresh approach to cold calling company HR directors.
True geeks when it comes to new and exciting technology, Staplegun presented an iPod packaging concept with personalized videos from the leaders of Delta Dental, testimonials from client companies, and stories of their incredible community service. We unveiled it exactly as they would present to the HR managers.
It was a hugely successful sales tool for Delta and led to 25 follow up calls out of the 25 recipient companies.
News spread of the success and Staplegun was contracted by several other state Delta Dentals to create similar messaging.
The iPod project led to a full-time partnership with Delta and we have since created print ads, direct mail, online education videos, and will launch, in 2009, a full-scale TV and radio campaign highlighting Delta’s achievements as the largest provider of group dental benefits, the largest network of dentists, superior claims accuracy and service, as well as their profound commitment to giving back.
© 2009 STAPLEGUN
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Griffin's Foods
Business to Consumer
Griffin Food Company was founded in 1908 by John T. Griffin. In 2008 his grandson, John W. Griffin, came to Staplegun with a two-part challenge of creating a campaign to celebrate their centennial and initiating a plan for creative in their second century.
We began the creative process with the knowledge that they wanted to return to their roots for the centennial year, but start fresh and innovative in 2009.
Together, we created a look and feel that harkened back to their early years of packaging, developed vintage characters to appeal to the younger users of Griffin’s products, produced television that celebrated 100 years of Griffin’s at the family table, and built an interactive website for children using the vintage characters. Vintage product packaging was accompanied by in-store signage, POS and hang tags.
In June of 2008, we launched a statewide public relations campaign to announce the centennial anniversary, the new campaign, and drive purchasing.
© STAPLEGUN
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At The Beach
Business to Consumer
In the past seven years At the Beach, a retail and tanning superstore, has grown from 8 Oklahoma stores to being regional brand, opening the doors of their 50th location early 2010. At the Beach currently opens a new store every 30 days and spreading into new markets each year.
STAPLEGUN operates as a valued partner providing complete brand & retail management services, including:
• Store Openings
• Monthly Service Promotions
• Monthly Product Promotions
• In-Store Promotions
• Mass-Market Promotions
Vendor Management
• Multi-State Newspaper
• Television Media Management
• Outdoor Media Management
• Email Programs
• Direct Mail
• Grand Opening PR
Retail Items
• Television Campaign
• Newspaper Campaign
• Online Campaign
• Coming Soon Banners
• Grand Opening Banners
• Grand Opening Direct Mail
• Grand Opening e-mail
• Window Film
• POS displays
• In-Store Lightboxes
• In-Store Signage / Branding
• Holiday Specials
• Seasonal Specials
Online / Grass-Roots
• Character MySpace pages
• YouTube Videos posted
• Custom Ring-tones
STAPLEGUN’s main objective is controlling brand consistency across all mediums.
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