EnLink Midstream, created by Devon Energy and Crosstex Energy, is a new Dallas-based midstream business and major competitor to Access Midstream, Enable Midstream Partners and others. When EnLink Midstream approached us with its name, logo and colors already defined, we saw something that made us nervous: EnLink was trying to fit in with its competitors, sporting similar colors, a similar name and a similar palette of services. We made a bold recommendation: Stop settling for what the other guys are doing. Set the trends. Be the innovators. The recommendation stuck, so we created a bold voice to educate the public about who EnLink is, what it does and why its work matters. We appealed to EnLink’s audiences by challenging the standards in the midstream industry – and now, we’re watching the company’s competitors follow suit.