Guernsey has provided engineering, architecture and consulting services in Oklahoma and around the world since 1928. In 2011, Guernsey chose STAPLEGUN to assist it with branding and marketing. In the end, we recommended a brand evolution rather than outright rebranding, evolving the firm’s name from C.H. Guernsey and Company to the simpler “Guernsey” and revising its logo to be a more original, iconic and meaningful “G” symbol. In the second phase of our partnership, STAPLEGUN developed a website centered on the user experience, featuring a 20-questions-style navigation system that helped users find the content most relevant to their needs.