OU Medicine

Alive and Well

This partnership, one of STAPLEGUN’s biggest undertakings to date, began in 2013 with OU Medicine requesting our recommendation on where it should go next with its branding and marketing. We came back with a recommendation that included a new tagline – “Oklahoma is Alive and Well” – and a comprehensive campaign. The television spots served as the centerpiece, including a 60-second time-lapse piece that showed off OU Medicine’s facilities.


Broadcast Work