PitMaster’s Picks

“PitMaster’s Picks” was a limited-time menu featuring RibCrib’s all-time favorite items. These 30-second spots highlight the passion and culture that go into making great barbecue, driven by a testimonial from one of the PitMasters. We combined the testimonial’s “culture of barbecue” tone with shots of food preparation, customers and plated menu items, which reinforced the idea.


Broadcast Work