RibFest 2015

RibCrib is a regional barbecue restaurant featuring slow-smoked meats and a saucy attitude. Each year, RibCrib hosts RibFest: all-you-can-eat ribs all May. To promote the event, we developed a 30-second food-on-the-table testimonial spot highlighting customers’ favorite aspects of RibFest. We supplemented this television campaign with more humorous web videos featuring sauce-obsessed individuals and promoted them on social media and digital pre-roll.


Broadcast Work