Not all companies and organizations are ready to fully jump into social media – and for many, including EnLink Midstream, doing so wouldn’t make sense. So, instead of focusing on traditional social networks, we simply reserved the brand across all of them so EnLink could more effectively jump in down the line. When all was said and done, we reserved more than 100 handles, including variations of the company’s and executives’ names.
Although Twitter and Facebook didn’t make sense for the brand, LinkedIn did – it’s a great place to connect with investors and recruit new employees. We completely rebranded EnLink’s profile, creating a clean experience featuring custom showcase pages.